Here is a link to an article about America's growing obsession with being gluten-free. I happen to know several people who prefer to avoid wheat because they believe it causes everything from dyslexia to mood swings. I roll my eyes a lot. Yes, I know that people with Celiac Disease must avoid all gluten, but true Celiac sufferers are rather low in number.
http://www.slate.com/id/2223745/
I have some posts in the works, so stay tuned.